Why Your Business Needs to Transition From Offline to Online & Look Toward Google Ads to Generate New Business. According to Emarketer, U.S. Consumers spent a total of $586.92 billion on ecommerce in 2019, which was up 14% from 2018. The projections for the final amount spent in 2020 is predicted to be even higher, especially since COVID-19 has pushed many shoppers to exclusively shop online. What does this mean for your business? It means that your business needs to be onlin

The Google Ads platform offers a diversity of bidding strategies from Manual CPC Bidding to Target ROAS. "So do I choose manual bidding or automated bidding?" That’s a question that often plagues many advertisers when facing a new campaign, and with so many options it can be difficult to choose the right one for you. This guide looks to provides an introduction into the bidding strategies and a brief insight into how they could help your online campaigns. The different types

On the fence about working with a digital marketing agency? Here are some incredible advantages to choosing an online agency. 1. Trends Matter - You’re Always At The Forefront Of The Latest Change If you’ve ever tried to follow the trends, search algorithm updates, and new tactics & strategies in digital marketing released by either Google and/or Facebook, you know how frequently it can change. Unless you specialise in and have a career in digital marketing, you’re probably n

Google, the world’s number 1 search engine has proven time and again to provide quality answers for all our questions on a daily basis. It goes without saying Google is providing us with incredible value by not only giving us a modern library to search within at our fingertips, but this incredible resource is also 100% FREE to use, and is accessible Worldwide, jam-packed with other features such as Google Maps, Google Translate and Google Chrome. We’ve personally been using g

As you probably know, Google makes many changes to how its search algorithm works every year. Any single one of these can affect your search ranking and may require you to make changes to your SEO strategy just to stay ahead of the game. As an SEO expert, keeping abreast of the current SEO trends is vital to your success. Even those who aren’t in the search optimization business can’t ignore what is happening, especially if they want their webpages and blogs to generate reven

In 1982, Levi’s launched black jeans in the UK. During the time, denim was customarily blue, Levi’s wanted to break the norm and capture the rebellious spirit of those opting for black. The ad by BBH became an instant classic. The strapline, coined by copywriter Barbara Noakes, “When the world zigs, zag”, has relevance beyond just fashion and can relate to other aspects of business and life. There are many guides and books which aim to help an individual to understand the wor

Bypass the search query A crucial key point in advertising a service or product has always been to appeal to the consumer during the awareness stage and nurture them through the more mature stages of the sales funnel to the eventual close. Google is driving innovation in how a business communicates with its target audience. You can reach up to 2.9 billion people as they explore their interests and look for inspiration across multiple Google surfaces—all with a single, easy-to

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Stopping bad ads to protect users.. Scott Spencer, VP of product management, ads privacy and safety at Google, informs the steps the company is taking to preserve the integrity of the ads on our platforms. People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This commitment is especially important in times of uncertainty, such as the past few months as the world has confronted COVID-19