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When The World Zigs, Zag.

Updated: Jul 5, 2020


In 1982, Levi’s launched black jeans in the UK. During the time, denim was customarily blue, Levi’s wanted to break the norm and capture the rebellious spirit of those opting for black.

The ad by BBH became an instant classic.


The strapline, coined by copywriter Barbara Noakes, “When the world zigs, zag”, has relevance beyond just fashion and can relate to other aspects of business and life.


There are many guides and books which aim to help an individual to understand the world of business and how to tackle an industry where the norm is to zig. They aspire to provide readers or listeners with a different perspective just as the BBH ad did back in 1982.


Many offer direct and actionable steps while others offer insight and reflection through storytelling.

Whether it's a hard copy, audio or ebook, we can all agree that once a title has us captivated, it's hard to put down.



We've put together a list of our top 5 picks which we just had to devour!


1) “Shoe Dog” - by Phil Knight

This book is on Bill Gates’ must-read list and tells the story of Phil Knight, the notably shy Nike co-founder, “Shoe Dog” offers a rare and revealing glimpse into a man who borrowed $50 from his father to launch a company that, today, is a globally recognised sports powerhouse and generates billions of dollars annually.

This book will make you want to visit Japan and climb Mount Fuji!


Check out this must read by clicking the image below.



2) “How to Win Friends & Influence People” - by Dale Carnegie

A best-selling classic first published in 1936, this book is just as important in today’s modern digital age as it was then. There are countless takeaways from Dale Carnegie’s best-seller, but the most important lessons are that you can’t go wrong with smiling, becoming a good listener and of course, making others feel important.

Find out more on this best-selling classic by clicking the image below.



3) “Think and Grow Rich” - by Napolean Hill

Your thoughts are incredibly powerful. By focusing on what you really want to achieve and bolstering your resolve by having what Napolean Hill calls a “definiteness of purpose” you can achieve incredible feats.

It’s also essential that you persist in the face of obstacles that are set to deter you from your growth..


See if this incredible book can unlock your potential.



4) “Rich Dad, Poor Dad” - by Robert Kiyosaki

This book not only speaks to your personal life but it can also translate and reshape your outlook on business and success by highlighting a key principle.


The difference between an asset and a liability.


The understanding of the vital yet often misunderstood difference between assets and liabilities is the difference between putting money into your pocket and money out of your pocket.


Do you know the true difference between an asset and a liability?

Learn from this personal finance education bestseller by clicking below.


5) "ReWork" – by Jason Fried and David H. Hansson

With its direct approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own.

The book shows you a better, faster, easier way to succeed in business by reminding you essentially of the basics of business that we all seem to forget at some point during our journey through our careers.


Sometimes focusing on the basics really can result in great leaps and bounds.

Reevaluate how you work and look forward to change.





There are many more gems which offer incredible insights into the realm of business, but these are our top 5 picks which we found are a must for anyone interested in exploring an alternative to their business or life mindset.


What are your top 5? Feel free to message us your favourite books and we'll be sure to update the list.


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