Why Your Business Needs to Transition From Offline to Online & Look Toward Google Ads to Generate New Business.
According to Emarketer, U.S. Consumers spent a total of $586.92 billion on ecommerce in 2019, which was up 14% from 2018. The projections for the final amount spent in 2020 is predicted to be even higher, especially since COVID-19 has pushed many shoppers to exclusively shop online.
What does this mean for your business?
It means that your business needs to be online with a functioning website to showcase your services and products. If you’re not, you’re losing out on a significant amount of potential sales.
In the digital age, it’s essential for every business to be online. Whether you are a local small business or a giant corporation, your customers are online and your digital presence is the first impression a potential customer will have when they are looking for your services.
Having an online presence will increases your sales, adds credibility to your brand, and helps customers to easily find the information they need about your business. Let’s break it down a little further on who exactly needs a website.
Small/New Businesses
A website is especially important for small/new businesses to stand out from competitors. Since small businesses usually have smaller manpower to work with, websites can help speed up a lot of the processes in your business.
For example, instead of answering questions on the phone or taking orders manually, small businesses can use their online website to fast track general service information and online ordering. It really is the secret weapon behind growing a successful small/new business.
Individuals
Whether you’re an aspiring artist or a foodie with a big appetite, a web presence will be just as important.
Having a website will help contain all your information in one place, as well as link to relevant blogs and social media. It will give an easy way for potential customers or sponsors to find you. Having your own website as an individual helps you to manage your own reputation and brand.
Corporations and Non-Profits
For an organisation that relies on collecting donations or has a global chain of products and services, an online presence is vital.
A website will help increase your network, build brand awareness, and create a platform to showcase and highlight the important work that you do.
Now that I have a website, how will my customers find me? Google Ads!
Google is responsible for 70% of all search engine traffic, and is the most popular search engine in the world. With 167 billion searches per month on Google, using Google to find new business is the equivalent of opening a business on a highly-trafficked road.
You’ll find the lead generation you’re looking for with Google.
How exactly does Google match your services up with a user?
It all begins with a search. When someone wants to search for something on Google, Google will take the keywords of what they’re looking for and search through their database of websites to find information that is relevant to the user. However, 75% of people will never scroll past the first page of a Google search, so it’s important to have your business on the first page of results.
There is much competition to get on the first page of Google’s results. Your website must be Search Engine Optimisation (SEO) friendly. To simplify the process, search engines go through the pages of your website to find the content relevant to the customers that are searching for it.
Search Engines will then match up your content to keywords related with your business which improves your rankings. However, there are many other SEO activities factored into your overall site ranking. It can take a lot of work to maintain a high functioning SEO website, and can sound overwhelming for any business to take on.
There’s an Easier Way! Make Your Business Stand Out by Using Google Ads
Even if you have the best website and product in the world, if no one is visiting your website, you won’t be making any money.
Google offers paid advertisements, called Google Ads, which addresses that problem by pushing your product to the top of the search engine. Using Google Ads guarantees that your potential customers will find your product.
How does it work?
When an internet user searches google for your product, your Ad will be displayed at the top, increasing the number of users that will click through to visit your site and convert into a paying customer.
Benefits of Using Google Ads
1. Gain Traction - The more people that see your website, the greater your brand
awareness. Using Google Ads is a surefire way to gain new customers and create more traction for your website. The more familiar consumers are with your brand, the more receptive they will be to conversion activities.
2. Ultimate Marketing Tool - Using Google Ads is like having an online billboard for your company. Your products and services are on constant display at all hours of the day and Google Ads are working for your business even when you’re not.
3. Intentional Customers – Your Google Ads are creating constant lead generation of customers who need your business services. You’re advertising is targeted to people who are actively searching for your business, not popping up on a random social media feed of users who aren’t looking for you.
4. Budget Friendly – Google works with the budget you want to spend, instead of requiring a hefty payment for their services. This allows you to purposely set aside the amount of money you’re willing to spend for advertising, and not having to worry about going over budget.
The internet is a powerful tool to reach more potential customers and turn them into qualified leads, with many of these processes happening automatically.
Having an online presence, regardless of your service or product, and targeting potential customers with Google Ads, is the easiest way to increase the reach and impact of your business.
If you need help and would like to discuss making the transition from offline to online, and explore the possibilities of Google Ads (the right way), please feel free to contact us by booking in a discovery call using the link below.