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  • Writer's pictureDantes Ink

They Want You, They Just Don't Know It Yet

Updated: Jul 5, 2020

Bypass the search query

A crucial key point in advertising a service or product has always been to appeal to the consumer during the awareness stage and nurture them through the more mature stages of the sales funnel to the eventual close.

Google is driving innovation in how a business communicates with its target audience.

You can reach up to 2.9 billion people as they explore their interests and look for inspiration across multiple Google surfaces—all with a single, easy-to-use campaign.

Reach more people as they browse their favourite feeds

  • YouTube: Showcase your products on the Home and Watch Next feeds in YouTube, where over 90 percent of users say they discover new brands or products.

  • Discover: Reach hundreds of millions of consumers in the feed on the Google Search app as they explore and stay up to date on their interests.

  • Gmail: Show timely offers to shoppers as they check their inbox for the latest products and deals on the Promotions and Social tabs.

Google released in their Google Ads blog the current updates.

This is a game changer in how to communicate with your target audience so worth the read!

At Dantes Ink we're constantly digging for the latest updates to ensure we're at the frontlines of the most recent innovations to improve the advertising capabilities of our agency, and most importantly your ROI.

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