The main difference between SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) is that SEO is a long-term, organic way to increase visibility in search engine results pages (SERPs).
SEO focuses on optimising your website content and structure to make it easier for search engines to crawl and index your content and appear higher in SERPs.
On the other hand, PPC is an advertisement-based approach which involves bidding on targeted keywords and using sponsored ads to gain visibility in SERPs.
Unlike SEO, PPC results are virtually instantaneous and businesses are only charged when someone clicks their ad. Ultimately, both approaches can be beneficial when used in combination and can help businesses reach their desired audience more effectively.
Additionally, SEO and PPC both have their own unique advantages.
SEO is important for increasing website visibility in organic search results and has the potential to bring in a steady stream of targeted traffic.
On the other hand, PPC is a great tool for quickly boosting visibility, especially for businesses that are new to SEO or have limited SEO knowledge.
Furthermore, PPC provides businesses with more control over their budget, as they only pay when someone clicks on their ad.
Finally, PPC can be used as an additional supplement to SEO, allowing businesses to focus their efforts on certain keywords and target specific audiences.
Ultimately, both SEO and PPC are powerful tools that businesses can use to reach their desired audiences. SEO is a great way to increase visibility in organic search results, while PPC allows businesses to gain immediate visibility through sponsored ads. Both approaches offer unique advantages and can be used in combination to maximise their effectiveness.
When used in tandem, SEO and PPC can provide businesses with the optimal balance of organic and paid advertising, allowing them to reach their desired audience more efficiently and effectively.
If you're interested in discussing the difference between SEO and PPC to see which fits you best, feel free to get in touch.