The future of advertising is one that embraces emerging technology and digital platforms. With advances in artificial intelligence and machine learning, businesses have the opportunity to create highly personalised ad campaigns that target specific consumers based on their location, interests, and purchasing behaviour. This could lead to a more effective and efficient approach to marketing and advertising, allowing consumers to get more out of their advertising spend. Additio

AI has had a tremendous impact on the advertising industry by providing businesses with valuable insights into their consumers and allowing them to create highly personalised ad campaigns that are more effective and efficient. With AI-driven analytics tools, businesses are able to collect data from multiple sources and use it to better target their ad campaigns. Additionally, AI can be used to personalise the ads for individual consumers, helping them get the most out of thei

The main difference between SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) is that SEO is a long-term, organic way to increase visibility in search engine results pages (SERPs). SEO focuses on optimising your website content and structure to make it easier for search engines to crawl and index your content and appear higher in SERPs. On the other hand, PPC is an advertisement-based approach which involves bidding on targeted keywords and using sponsored ads to gain

Google is an excellent platform for advertising due to its great targeting capabilities. Google Ads allows businesses to laser-target their desired audience, as well as track key analytics such as impressions, clicks, and conversions. Additionally, Google offers a wide range of features to better target various demographics, interests, and buying habits. These features include location targeting, which allows businesses to display ads to a specific geographic area; keyword ta

Why Your Business Needs to Transition From Offline to Online & Look Toward Google Ads to Generate New Business. According to Emarketer, U.S. Consumers spent a total of $586.92 billion on ecommerce in 2019, which was up 14% from 2018. The projections for the final amount spent in 2020 is predicted to be even higher, especially since COVID-19 has pushed many shoppers to exclusively shop online. What does this mean for your business? It means that your business needs to be onlin

The Google Ads platform offers a diversity of bidding strategies from Manual CPC Bidding to Target ROAS. "So do I choose manual bidding or automated bidding?" That’s a question that often plagues many advertisers when facing a new campaign, and with so many options it can be difficult to choose the right one for you. This guide looks to provides an introduction into the bidding strategies and a brief insight into how they could help your online campaigns. The different types

If you’re an online marketer or someone looking to advertise your own wares online, you may have come across Pay-Per-Click (PPC) marketing and may even have dabbled in it a little bit yourself. Google are one of the biggest names in… well everything to do with the Internet and their PPC offering is one of the most popular on the planet. What exactly is PPC advertising? Pay-per-click advertising is popular because it is both cheap and delivers impressive results. With PPC, adv

On the fence about working with a digital marketing agency? Here are some incredible advantages to choosing an online agency. 1. Trends Matter - You’re Always At The Forefront Of The Latest Change If you’ve ever tried to follow the trends, search algorithm updates, and new tactics & strategies in digital marketing released by either Google and/or Facebook, you know how frequently it can change. Unless you specialise in and have a career in digital marketing, you’re probably n

Google, the world’s number 1 search engine has proven time and again to provide quality answers for all our questions on a daily basis. It goes without saying Google is providing us with incredible value by not only giving us a modern library to search within at our fingertips, but this incredible resource is also 100% FREE to use, and is accessible Worldwide, jam-packed with other features such as Google Maps, Google Translate and Google Chrome. We’ve personally been using g

In 1982, Levi’s launched black jeans in the UK. During the time, denim was customarily blue, Levi’s wanted to break the norm and capture the rebellious spirit of those opting for black. The ad by BBH became an instant classic. The strapline, coined by copywriter Barbara Noakes, “When the world zigs, zag”, has relevance beyond just fashion and can relate to other aspects of business and life. There are many guides and books which aim to help an individual to understand the wor

Stopping bad ads to protect users.. Scott Spencer, VP of product management, ads privacy and safety at Google, informs the steps the company is taking to preserve the integrity of the ads on our platforms. People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This commitment is especially important in times of uncertainty, such as the past few months as the world has confronted COVID-19