The future of advertising is one that embraces emerging technology and digital platforms. With advances in artificial intelligence and machine learning, businesses have the opportunity to create highly personalised ad campaigns that target specific consumers based on their location, interests, and purchasing behaviour. This could lead to a more effective and efficient approach to marketing and advertising, allowing consumers to get more out of their advertising spend. Additio

AI has had a tremendous impact on the advertising industry by providing businesses with valuable insights into their consumers and allowing them to create highly personalised ad campaigns that are more effective and efficient. With AI-driven analytics tools, businesses are able to collect data from multiple sources and use it to better target their ad campaigns. Additionally, AI can be used to personalise the ads for individual consumers, helping them get the most out of thei

The main difference between SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) is that SEO is a long-term, organic way to increase visibility in search engine results pages (SERPs). SEO focuses on optimising your website content and structure to make it easier for search engines to crawl and index your content and appear higher in SERPs. On the other hand, PPC is an advertisement-based approach which involves bidding on targeted keywords and using sponsored ads to gain

Google is an excellent platform for advertising due to its great targeting capabilities. Google Ads allows businesses to laser-target their desired audience, as well as track key analytics such as impressions, clicks, and conversions. Additionally, Google offers a wide range of features to better target various demographics, interests, and buying habits. These features include location targeting, which allows businesses to display ads to a specific geographic area; keyword ta

Why Your Business Needs to Transition From Offline to Online & Look Toward Google Ads to Generate New Business. According to Emarketer, U.S. Consumers spent a total of $586.92 billion on ecommerce in 2019, which was up 14% from 2018. The projections for the final amount spent in 2020 is predicted to be even higher, especially since COVID-19 has pushed many shoppers to exclusively shop online. What does this mean for your business? It means that your business needs to be onlin

As you probably know, Google makes many changes to how its search algorithm works every year. Any single one of these can affect your search ranking and may require you to make changes to your SEO strategy just to stay ahead of the game. As an SEO expert, keeping abreast of the current SEO trends is vital to your success. Even those who aren’t in the search optimization business can’t ignore what is happening, especially if they want their webpages and blogs to generate reven

In 1982, Levi’s launched black jeans in the UK. During the time, denim was customarily blue, Levi’s wanted to break the norm and capture the rebellious spirit of those opting for black. The ad by BBH became an instant classic. The strapline, coined by copywriter Barbara Noakes, “When the world zigs, zag”, has relevance beyond just fashion and can relate to other aspects of business and life. There are many guides and books which aim to help an individual to understand the wor