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Dantes Ink
- Aug 10, 2020
- 2 min
4 Google PPC Trends for 2020
If you’re an online marketer or someone looking to advertise your own wares online, you may have come across Pay-Per-Click (PPC) marketing and may even have dabbled in it a little bit yourself. Google are one of the biggest names in… well everything to do with the Internet and their PPC offering is one of the most popular on the planet. What exactly is PPC advertising? Pay-per-click advertising is popular because it is both cheap and delivers impressive results. With PPC, adv
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Dantes Ink
- Jul 20, 2020
- 4 min
Is Hiring A Digital Marketing Agency Worth It?
On the fence about working with a digital marketing agency? Here are some incredible advantages to choosing an online agency. 1. Trends Matter - You’re Always At The Forefront Of The Latest Change
If you’ve ever tried to follow the trends, search algorithm updates, and new tactics & strategies in digital marketing released by either Google and/or Facebook, you know how frequently it can change. Unless you specialise in and have a career in digital marketing, you’re probably n
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Dantes Ink
- Jul 20, 2020
- 6 min
Think You Know Google?
Google, the world’s number 1 search engine has proven time and again to provide quality answers for all our questions on a daily basis. It goes without saying Google is providing us with incredible value by not only giving us a modern library to search within at our fingertips, but this incredible resource is also 100% FREE to use, and is accessible Worldwide, jam-packed with other features such as Google Maps, Google Translate and Google Chrome. We’ve personally been using g
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Dantes Ink
- Jul 20, 2020
- 3 min
SEO - Keep Your Eye On These Trends
As you probably know, Google makes many changes to how its search algorithm works every year. Any single one of these can affect your search ranking and may require you to make changes to your SEO strategy just to stay ahead of the game. As an SEO expert, keeping abreast of the current SEO trends is vital to your success. Even those who aren’t in the search optimization business can’t ignore what is happening, especially if they want their webpages and blogs to generate reven
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Dantes Ink
- Jun 27, 2020
- 3 min
When The World Zigs, Zag.
In 1982, Levi’s launched black jeans in the UK. During the time, denim was customarily blue, Levi’s wanted to break the norm and capture the rebellious spirit of those opting for black. The ad by BBH became an instant classic. The strapline, coined by copywriter Barbara Noakes, “When the world zigs, zag”, has relevance beyond just fashion and can relate to other aspects of business and life. There are many guides and books which aim to help an individual to understand the wor
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