Terms & Conditions
Advertising Services Terms & Conditions
Dantes Ink (“Dantes Ink”) provides advertising products and services for businesses (the “Advertising Services”). These Terms and Conditions (“Advertising Terms”) govern the relationship between Dantes Ink and the Client (“Client”).
The Booking Form, these Advertising Terms, and any associated Data Processing Agreements collectively form the “Agreement.” This Agreement binds the parties from the moment Dantes Ink accepts a Booking Form via counter-signature or electronic confirmation.
Notice of Changes: Dantes Ink may change these terms on 2 weeks’ written notice. If a change is material and detrimental, the Client may terminate the Agreement within that 2-week period and receive a refund for unspent fees.
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1. ADVERTISING SERVICES
The Advertising Services include, but are not limited to:
PPC (Pay-Per-Click): Standard search engine marketing and proprietary search advertising.
Display: Online display advertisements through our publisher network.
Remarketing: Behavioral targeting for consumers who have previously interacted with the Client.
Tracking Technology: Proprietary technology to track leads and consumer interactions.
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2. FEES & HOURLY RATE
a. Identification of Fees: Client agrees to pay the amounts set forth in the Booking Form (the “Fees”), which include:
Product Fees: Recurring fees for specific products (e.g., Media & Management).
Service Fees: Delivery of premium services.
Set-Up Fees: One-time fees for campaign initiation.
b. Standard Hourly Rate: For any additional consultancy, technical work, or services requested by the Client that fall outside the scope of the specific products listed in the Booking Form, a standard rate of £102 per hour (exclusive of VAT) shall apply.
c. No Pass-Through Obligations: Client is not entitled to any credits or discounts provided to Dantes Ink by third-party publishers.
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3. PAYMENT TERMS
Manner of Payment: Payments are accepted via Credit Card, ACH (electronic debit), or other forms permitted by Dantes Ink.
Timing: Fees are due in advance of each Cycle (approximately 30 days). Set-up fees must be paid with the first Cycle.
Late Payments: If payment is not received, campaigns may be paused or terminated. Unpaid amounts bear interest at 1.5% per month.
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4. TERM & TERMINATION
a. Auto-Renewal: Unless stated otherwise in the Booking Form, services continue indefinitely until terminated. b. Termination by Client:
Notice Provided 14+ Days Before End of Cycle: Termination takes effect at the end of the following Cycle.
Notice Provided <14 Days Before End of Cycle: Termination takes effect at the end of the second full Cycle following notice.
Example: If you are in Cycle 7 and give notice with only 5 days left, you will be billed for and complete Cycles 8 and 9. c. Termination for Cause: Either party may terminate immediately for a material breach, following a 31-day remedial period (where applicable).
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5. INTELLECTUAL PROPERTY
Proprietary Platform: Dantes Ink retains all rights to its proprietary advertising platform, software, and methods.
Account Ownership: All work carried out via agency-owned accounts (e.g., Google Ads) remains the exclusive intellectual property of Dantes Ink during and after the Agreement.
No Access: Under no circumstances will the Client be granted direct access to Dantes Ink’s proprietary Google Ads, Facebook, or Bing master accounts.
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6. PRIVACY & DATA PROTECTION
a. Data Roles: Client is the Data Controller; Dantes Ink is the Data Processor. b. Compliance: Both parties shall comply with the Data Protection Act 2018 and the UK GDPR. c. Client Obligations: Client must maintain a compliant Privacy Policy and Cookie Policy on their website.
Note: Dantes Ink uses tracking cookies. It is the Client's responsibility to ensure their website has a valid cookie consent pop-up. Failure to do so may result in service suspension.
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7. LIMITATION OF LIABILITY
No Guarantees: Dantes Ink makes no guarantees regarding the specific results or ROI generated by the Advertising Services.
Liability Cap: To the maximum extent permitted by law, Dantes Ink’s total liability shall not exceed the amount paid by the Client in the 12 months prior to the claim.
Excluded Losses: Dantes Ink is not liable for lost profits, lost data, or indirect/consequential damages.
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8. MISCELLANEOUS
Governing Law: This Agreement is governed by the laws of England and Wales.
Notices: Notices to Dantes Ink should be sent to info@dantesink.com.
Assignment: Dantes Ink may assign or sub-contract its obligations; the Client may not do so without written consent.